CT Partners conference — AI in travel

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Other travel supplier — such as hotel, cruise, tour operator, rail, car hire or insurance

Another general AI assistant, such as Grok, DeepSeek or Meta AI

AI features built into a travel or booking system

AI features built into a CRM, customer service or marketing system

AI automation tools, such as Zapier, Make or Microsoft Power Automate

An AI tool built or customised for your business

The business is running one or more organised trials

AI is used regularly in some roles or areas

AI is built into several regular processes or systems

AI is used broadly and is part of normal day-to-day work

Customer enquiries, communication or support

Travel research, itinerary planning or product design

Booking, ticketing, changes or disruption management

Meetings, events or group-travel planning

Building automations or connecting AI with business systems

Some important work could not be completed

Clear rules about what information can be used with AI

A way to check AI-generated work for mistakes

AI connected to business systems or company data

Regular processes that use AI automatically